Would you like a beer with a view to how it's produced? – 3Bir brewery offers craft gin as well
– Today, 3Bir has five employees, and in 2018, we got another member in our family, Loft cafe restaurants – Bisevac says and adds that they also established their own production facility last year, as well as a wider production capacity and beer offer.
Our interviewee points out that 3Bir follows world trends when it comes to the craft scene, but that it also experiments with beer styles and ingredients, so that the end-product would be unique in the market. They currently offer 15 beers, some of which are always available (Akira, Slager and Shake), whereas the offer of other beers depends on the season and the market demand.
He points out that they are always trying to surprise their customers with something new. They now offer a new beer – Arhipelag, a light IPA beer with refreshing elderberry Hawaiian isle flavors and the color of a yellow sapphire. According to Bisevac, the capacity of the brewery is 1,000 liters, whereas the monthly production capacity is around 10,000 liters of beer.
3Bir sells its beers in Novi Sad and Belgrade.
– The best and the widest offer of our beers is in Novi Sad, at the Beer Store outlets, Loft cafes, Pivoteka 77 outlets, Brick Bar and many others, but we are also present in several outlets in Belgrade, such as Srpska Kuca Piva, Low Alternative Bar, Pivodrom... – says Bisevac, adding that 3Bir beers are not being exported yet.
– Some of the challenges are characteristic, such as the lack of professional workforce, the monopoly of large producers and similar, but the specific problem in this industry is that there are almost no local producers of raw ingredients for the needs of craft breweries. That's why beermakers are forced to import or buy imported ingredients, which makes the production much more expensive – our interviewee complains.
All things considered, is craft beermaking profitable?
– We'll see. We are not yet in the process of making a return on the investment. There's a great potential, but it also requires a certain amount of time, because the market is still developing. I assume that, in around 10 years, the market will be stable and a wider public will be aware of the advantages and qualities of craft beer – our interviewee believes.
He adds that the beermaking technology is widely known and relatively simple, but that making a healthy beer without flaws requires a lot of knowledge, effort and attention to detail.
He also reveals 3Bir's plans for our portal:
– We are also opening our Tap Room, an outlet which will be separated from the production facility by glass, which will enable the visitors to enjoy top quality craft beer with a unique view to the production process. Also, we are currently experimenting with strong alcoholic drinks, so our offer includes a gin made using our own recipe. We also hope for an expansion of the capacities of the brewery and the offer, but we also plan to educate the market by taking part in various events, panel discussion and lectures about craft beermaking.
Branislava Petrovic
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