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Agrokor announces new investments and expanding its online business – Abrakadabra coming to Serbia
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The technological platform is a very important part of e-trade because it determines the possibilities, the speed of implementing innovations and the way in which online merchants may realize their offers. Hrvoje Kujundzic, development manager of the company says that Agrokor has invested EUR 10 mil in its online business.
Following Abrakadabra, KonzumKlik might also switch to SAP Hybris, and allegedly Velpro’s online business too.
Along with these activities, Agrokor is preparing to expand Abrakadabra to Slovenia, and then to Serbia. All the while they’re hoping to use the popularity of their MultiPlus loyalty program, which has 1.34 million users in Croatia and 680,000 users in the rest of the region.
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