Atlantic Grupa to Take Over Strauss Adriatic
– This acquisition confirms Atlantic Grupa's strategic disposition towards strengthening our core business, where coffee holds significant importance. I believe that all of us, businesses, management of both companies, employees, as well as market and consumers, can be content with the outcome of this transaction. As the regional market leader, we have always held ourselves accountable for category development across the region of Southeast Europe, and we intend to continue doing so. Above all, I want to extend a warm welcome into our system to Doncafé, C kafa, as well as new colleagues joining us on the way of growth and development ahead of us – Mate Štetić, Atlantic Grupa's Vice president for strategic businesses Coffee and Snacks commented.
– We are happy to have found strategic partner for our Serbian coffee operation, one that is equally dedicated to the development of the company, our strong brands and employees, as well as the category itself. We are proud of our results in the years to date and convinced Atlantic Grupa will continue successfully developing integrated business on the Serbian market – concluded Siniša Daničić, the General Manager of Strauss Adriatic.
Atlantic Grupa intends to place considerable investments into its coffee business, developing both production technology and brands, product portfolio and communication, equally in retail and HoReCa segments. Developing its key categories (coffee, chocolate, sweet and salty snacks, savory spreads and non-alcoholic beverages), organically and by acquisitions, is the foundation of Atlantic's growth strategy, it is added.
The latest acquisition makes for an important step on the way of its implementation. On top of that, it is an important contribution to growing coffee category in Serbia and the region, ultimately raising the regional industry's as well as the local brands' competitive positions, concludes the press release of Atlantic Grupa.
Most Important News
06.04.2024. | Agriculture
Preconditions for Placement of Fresh Blueberries and Dried Plums in Chinese Market Secured
16.04.2024. | News
Jovan Ciric, Leasing Director Retail MPC Properties – MPC Echo symbolizes our desire for good ideas and innovative endeavors to spread freely and bring about positive changes
16.04.2024. | News
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
Creative Industry – What This Serbian Economy Sector Worth EUR 2 Billion Encompasses
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
25.04.2024. | Construction, Transport
Railroad from Novi Sad to Subotica connected – Regular traffic at year’s end
25.04.2024. | Construction, Transport
16.04.2024. | News
Economy Fair in Mostar opens – 26 companies from Serbia exhibiting
16.04.2024. | News
26.04.2024. | Construction
New business quarter in the center of Belgrade – Artklasa, a place where employees love to go to work
26.04.2024. | Construction