Raw honey mixed with raspberries, apricots, plums or organic cocoa and gingerbread is the recipe of new products in the local market –
Happy Honey. The product is moderately sweet and can be combined with pancakes, cookies, donuts, tea...
Happy Honey was established this March by Nina Petrovic with partners Marko Mijajlovic and Darko Mandic, and, as she says in her interview for eKapija, the special feature of these products is the unchanged texture before and after the production process. Raw honey is not heated and thereby preserves all its characteristics, whereas the fruit provides authentic color and an unusual taste.
– The most important thing is that we don't heat up honey in the production process and that it therefore stays as it was when it was extracted from the honeycomb. As such, the honey contains only the natural sugars which the human organism needs, whereas heating makes it lose its natural qualities and turn into sugar. That's exactly what we wanted to change. The fullness of taste and vibrant colors make our product unique in the market, and all the natural, good characteristics of raw honey in the form of enzymes, proteins, antioxidants and vitamins are preserved, making it fit perfectly into modern, balanced types of food – Nina Petrovic says.
The idea for this startup came by accident.
– I met Marko Mijajlovic, a beekeeper from Razanj, at one of the fairs. He had made a recipe looking to give honey another dimension. Together with his wife, he had been developing this idea for over five years, and, with the help of Darko Mandic, who has years of experience in the export of Serbian honey, and other partners, we started realizing the idea – Nina explains.
Happy Honey is now produced using a special recipe in the partner facility of the company
Sanum per Fructus in Kragujevac.