The online clinic VisMedic
, a unique telemedicine platform in Southeast Europe, has enabled patients in Serbia and the region to have video consultations with medical doctors, which were limited exclusively to communication between doctors until now, due to high costs of the specialized video conference equipment. This startup was founded by Jovan Paunovic, based on his own personal experience. The platform, which had been developed for three years, has been active since 2015, whereas a new, upgraded version was made last year. The development of mobile apps and technology which will enable access to the platform through IP/cable television has also started.
Video consultations with doctors through VisMedic are currently available to patients from the territories of former Yugoslavia, as well as to the diaspora of this region, and the project will expand to the markets of the EU, Russia and the Middle East in the next 12 months. Following conferences in Germany and Poland and an encouraging number of potential partners and investors, VisMedic might expand its business before this deadline – in the next six months. According to Jovan Paunovic, this primarily depends on the company’s capability of carrying out the necessary preparations and attracting additional capital for expansion.
– We are considering several markets, but our final decision will be made once we’re ready to make this step. Our energy is currently focused on expanding our business in territory of the former Yugoslavia, which entails the expansion of the network of partners – providers of healthcare services (hospitals and medical doctors), insurance companies, telecoms, media and communities from the field of healthcare. This stage entails long-term efforts not immediately visible to the clients, but still necessary for the project to be realized successfully. Furthermore, we are investing considerable resources in client support, which will soon be made available 24/7 – eKapija’s interviewee explains.
Regarding the business model, Paunovic emphasizes that VisMedic has just developed subscription packages for legal entities looking to provide their employees with a more comfortable and advanced form of healthcare, while making big savings for themselves and increasing the productivity and employee satisfaction. Following the initial phase with the first clients, the packages will be offered publically, and individual and household subscriptions in cooperation with the telecom industry are also being considered.
– On the technical plane, we are developing new functions based on client request, but also native mobile apps, which will provide us with additional opportunities to develop our business.
The advantages of the platform were also recognized by the expert jury of the Aurea 2017 awards
, handed out by the business portal eKapija for nine years in a row, with VisMedic being one of this year’s eight finalists.Opportunity for digital healthcare startups