(AG Real Estate) What are the innovations that Hotel Townhouse 27 introduced in Belgrade?

Development of hotel industry in Serbia has, so far, been slower than of all the other types of properties as development projects. It can be said that Belgrade has shortage of quality hotel accommodation capacities at the moment, and that it will take the capital of Serbia, at least, 3 to 5 years to develop an expected and balanced hotel offer. Situation in other cities in Serbia is pretty much the same. In spite of announcement of development of larger high-quality hotel capacities, “better days“ are not in sight. Until then, Belgrade and the rest of Serbia will be improving their hotel offers through occasional and unsupported, mainly private entrepreneurial projects, the most usual of which will be garny hotels of relatively small size and with small number of rooms, primarily intended for businessmen. Such hotels in Belgrade are recognizable by their quality interiors and top-quality services! One in the series of such projects in Belgrade is Townhouse 27!

The new boutique hotel has been opened in the very center of Belgrade, in the vicinity of Knez Mihailova Street, Republic Square and the Kalemegdan fortress.

Hotel TOWNHOUSE 27 offers luxury rooms and suites that can satisfy the needs of both businessmen and tourists during their stay in Belgrade. Exceptional location and modern and original design with great attention paid to even the slightest detail, as well as the level of service and functionality, single this hotel out from the usual offer. Unique furniture design, steel and glass details, art photos and sculptures create an atmosphere of comfort, intimacy and trendy elegance.

What’s Missing Now

Townhouse 27 is designed according to global trends. Term townhouse originates from England where it represented a luxury residence in the capital city. Term boutique is defined in the dictionary of hotel business as an exceptional level of privacy, which is offered by exclusive hotels that neither belong to large hotel chains nor have big number of accomodation units. The guests here feel like they’re home, while professional staff takes care of their comfort. In the 1980’s, this type of hotel was called “design“ or “lifestyle“ hotel in large cities such as London, New York or San Francisco. It is suitable for both business and tourist visits, short and long stays of the people who like privacy, luxury accommodation, full attention of staff and services that are completely adapted to fit their needs.

Hotel Townhouse 27 is situated in the refurbished building from 1929, which was designed by architect Zdravko Đurić and served as an example of modern architecture in the urban architecture of the interwar period. Located in the city core and in the vicinity of the pedestrian zone, this hotel meets the standards of high category. What makes Townhouse 27 even more attractive is parking space in the underground garage that is only steps away from the hotel.

Top Recognizability

Reconstruction of the existing building and its transformation into a hotel space lasted for 15 months. The authors of works on reconstruction and construction of the building annex, as well as the interior design, are architects Biljana Cvejić and Milan Dimitrijević from Belgrade-based Project Bureau OFF.

The annex was shaped through application of simple forms, with flat glass portals, visible structural steel elements and modernly treated curved roof. Without excessive details and decorative elements, the facade, with its transparency and accent on colored balconies, puts focus on the authentic part of the existing facility. An external panoramic elevator, which faces the inner yard, is mounted on the facade of the part of the facility where stairways are settled. The building is oriented towards two streets - Maršala Birjuzova and Topličin Venac. Two street facades are designed according to the principles of modern architecture. Symmetrical central risalit at the level of the first and the second floor dominated the main facade, while characteristic rows of windows and (svedena obrada fasada -[u1] reduced facades?) represented typical modernistic details. The facility was repaired on several occasions during the prewar and the interwar period.

The main entrance, from Maršala Birjuzova Street, is situated on low ground floor, along with reception desk, lobby and aperitif bar, which are all grouped into one whole, while the space extends towards conference room and business center. The guests have direct access to the panorama elevator where, in hi-tech manner, steel structure is visible behind the glass panels. The floor is covered with tatami mats, which creates an effect of specific ornament. The space with stairways is reconstructed, and the accent is placed on the mixture of old and new details, which is achieved through combination of exposed old bricks and glass fence with steel flat bars and visors, creating the stairway handrails. The hotel has 11 rooms and 9 suites.

Art of Hotel Interior

The entrance for personnel, facing Topličin Venac Street, and Café with double purpose are situated in higher section of the ground floor. In the morning, breakfast is served in the Cafe, while, throughout the day, it is used by all those who want to relax in a cosy ambience in the very heart of the city. The floor represents a combination of glass and ceramics, while the bar is made of stone. The services of business center and conference room on the ground floor are at disposal of not only hotel guests, but also all businessmen who want to organize their meetings, seminars or trainings in an exclusive space with complete audio-video equipment.

Suites are formed on all other floors of the facility. The whole ambience is created to serve the needs of long stay. The aim was to make the suites that are appropriate for such luxury accommodation. Transformation of the space anticipated preservation of basic elements, geometry and dymensions of the facility. Luxury rooms and suites, of which size ranges between 33 and 60 square meters, are equipped with mini bar, espresso machine, Internet connection and direct telephone line, as well as Bang & Olufsen audio and video appliances, which once again confirms the intention of keeping the hotel at the level of world’s large design hotels. Specially organized approach to the suites ensures higher level of privacy

Quiet and dark tones are refreshed by the details of bright colors, which attribute certain dynamics to the whole space. The majority of furniture pieces are designed by Concept OFF from Belgrade. All the elements in the interior are made of top-quality materials for exclusive needs of hotel Townhouse 27: furniture in rooms, carpentry, inox, reception desk, radiators, etc. The entire space was treated by designers and much attention is paid to details in order for the full effect of recognizable elegance and comfort to be created in the interior.

Famous Serbian sculptor Gabriel Glid supplemented the ambience with his sculptures, drawings and art photographs. There is a space in the interior that is reserved for his works, which pervade the whole place, giving a special charm to it. The most frequent motive is truck tire pattern. The artist used various techniques to create the qualities that breathe life into the poetics of symbols. He avoids dramatic elements and focuses exclusively on pure and geometric forms.

His works will permanently remain a part of the hotel interior.

Source : AG Real Estate