The opening ceremony was attended by Mayor of Belgrade Sinisa Mali and Ambassador of Israel to Serbia Alona Fisher-Kamm. She said that the investments coming from Israel to Serbia were a good sign of the trust of Israeli investors in Serbia, but also of the people of Serbia’s trust in Israeli investors.
Let us remind that the shopping mall in Palilula was initially supposed to be opened by the Dutch company Plaza Centers, under the name of Belgrade Plaza. However, the Israeli company bought off the center this February
The BIG FASHION project is a part of Big Shopping Centers Israel, which currently manages 58 shopping centers worldwide. It has been operating in Serbia since 2007 and has invested around EUR 150 million so far. In late March 2017, it started building a shopping mall in Vidikovac
. This third project of the Israeli company in Serbia will be the biggest shopping mall in the country, with 70,000 m2 of retail space.
The value of this investment is EUR 150 million, and the future shopping mall will take up 150,000 m2 of land. It will have more than 300 stores of local and foreign brands, a cinema complex, restaurants, a playground and various sports features, as well as over 2,500 parking spaces. It will employ around 3,000 people.
The Israeli company opened its first shopping mall in Serbia, BIG Shopping Center Novi Sad, in 2012.