Bojan Dabic, Head of Sales at Zorka Opeka – We monitor the market needs and offer solutions to problems before they occur

Speaking of change of attitude towards energy conservation since 2008, I wouldn`t say that the attitude was changed as so much as it was rooted out. The market hasn`t for a while now used innovative solutions but leading brands whose advantages it uses and the general attitude has come that far that the new construction project are designed on the basis of energy conservation.

In what way do Zorka Opeka products help buildings reach a better energy grade?

– Zorka Opeka owns a range of products from partition blocks thickness of 10 cm and 12 cm to facade blocks with thickness of 20, 25, 30, 38 and 50 cm, Some buildings need isolation, others don`t. I`m talking about reaching the minimum energy performance standards, a minimum EPC rating of C.
Our recommendation is to strive for grade A class which is achieved with the combination of our products and a certain thermal insulation thickness.

Noise and poor sound insulation is a common issue in new buildings. What solutions does Zorka Opeka offer?

– The noise of the modern life, its tempo undergoing the most changes in the last decade, shouldn`t be an issue in the new buildings at all, let alone something that often occurs. From our offer for sound insulation solution we can set apart Klimabloc 25 AKU. Unfortunately, the production capacities for the product are very limited. We only deliver it to construction sites which use Klimabloc system – a building completely built from Klimabloc assortment of products.

Aside from Klimabloc 25 AKU we also have Klimabloc 20 AKU. It is a product that we launched this season but because of the previous arrangements with deliveries of existing products, we weren`t able to promote it on the market this year.

The price of the building materials has gone up, but public comments say the demand isn`t in decline. What is your experience?

– From our standpoint the demand isn`t slowing down. Our production capacity does have limits which we`ve reached a few years ago and every season we deliver our production capacity to the market. If we`re talking about construction of apartment buildings, the apartment prices have started going up even before the prices of construction materials did. Energy crisis and global instability only contributed to further price growth. Today, the demand is higher than it`s ever been before.

Beside Serbia , which other markets is the company focusing on and which products are prioritized?

– Klimabloc is surely the dominant product. Additional increase in energy prices and market instability have definitely influenced some companies to increase their exports in order to get a better price. For the past few years , Zorka Opeka exports have been negligible. We have daily inquiries and orders from across Europe for our products but we have decided to put the need of the local, Serbian market first.

How do you see the development of your products and your company as well in the future?

– We monitor market needs and in turn we have managed to offer solutions to problems way before the questions regarding those problems even arose. We are preparing innovations, investments, quality maintenance and manufacturing that follows environmental protection standards. I believe that the workforce is one of the stariting points for the development of a company. They are not goods or capital. Workforce is made up of people and you have to go a long way to make a team out of a group of people. Good team makes good future.