– Delfi cooperates with over 1,000 suppliers, and we also have hundreds of regular partners. Our SKC bookstore is the only one which can offer all titles issued by local publishers at any moment. We also have an excellent cooperation with the leading British publishers, such as Penguin, Harper Collins, PanMacmillan, Transworld. The most read categories are, of course, fiction and books for children, and the fantasy audience is especially faithful, as is the audience for high literature.
Parallel to the rich offer of books, which make up 80% of our products, our bookstores also offer a gift program, decorative cardboard products and office stationery, video-games and tickets for all concerts, plays and other cultural events. They are known as an excellent place to shop for gifts, and our gift program is in fact the second best selling segment in our offer.eKapija: How much do people shop through your online store?
– We offer 100,000 articles at delfi.rs
: books, comics, magazines, school books, music, films, gifts... There's a progressive increase in online shopping through our store, especially when discounts are in effect, such as during the Book Night. Thanks to a wide offer and quick delivery, but also the safe shopping provided by our site, we can say that online sales comprise a considerable part of our total sales and that people from Serbia are used to this form of shopping, whether they're shopping from the country or from abroad.eKapija: How many people does Delfi employ? Do you plan to employ new workers?
– The Delfi bookstore chain currently employs more than 350 people. Naturally, as new bookstores open, we will employ more people, and we also plan to expand our business to other sectors, which will help us enhance our operations.eKapija: How do you rate the business results in the past period?