Since their operations started in 2002, when Merima Krusevac was privatized, Henkel has invested more than EUR 200 million in the market, new factories and the regional logistics center and then in numerous projects of the modernization and upgrading of the production technology. The production capacities have also been consistently expanded, and their growth has been accompanied by the development of the production portfolio. Today, Krusevac features factories of powder and liquid detergents, a factory of toilet fresheners and also a new Somat factory since April
– Henkel has brought modern technology and numerous innovations to Serbia, while also keeping the Serbian tradition. Globally renowned Henkel brands are produced in Krusevac – Djordje Popovic, General Manager for Laundry and Home Care at Henkel Serbia, says in his interview with eKapija.
Our interviewee also announces further expansion of production capacities and new investments, and another reason for the interview was the Superbrands award the company won recently.eKapija: What is the place of the Serbian part of the company in Henkel's global plans?
– Our factory in Krusevac has a strategic importance for Henkel, considering that 70 million consumers in the region are supplied from this location and that the factory exports to over 36 regional, European and world markets. Continued investments in the growth of the production and the storage capacities, such as the opening of new factories and the regional logistics center, confirm this.
Following the company's sustainable business strategy, our factories in Krusevac have managed to considerably cut down on the consumption of water and power and the production of waste. Henkel's plant in Krusevac is the first one in Serbia to get the ISO 50001 energy efficiency certificate, as well as the international Gold LEED certificate for Leadership in Energy and Environmental Design. In addition to these achievements, employees at Henkel Serbia have received numerous awards handed out by Henkel within the company. We are especially proud of the success of our team, which has been among the three most successful ones in its category, Laundry and Home Care, at Henkel for three years in a row.eKapija: We are halfway through 2018. How satisfied are you with the business results in the past six months?
– Within our sectors, we operate with consumer goods and also directly with customers, representatives of certain industries. Despite the challenging conditions in the market, our business sectors also manage to maintain and enhance their positions, especially thanks to the innovation in brands that consumers trust. I can therefore say that Henkel Serbia has realized satisfactory business results in the first six months of the current year, and we will strive towards a further realization of the plans for 2018.eKapija: Henkel Serbia recently opened a new Somat plant in Krusevac. What are the company's further plans? Can new investments in the production be expected?
– The Somat plant began working in April. It's an investment worth EUR 20 million, which has introduced an entirely new product in the market – Somat tabs with degradable foil for dish-washing machines. In early 2018, the third phase of the expansion of the regional storage was completed, bringing it up to as many as 20,000 square meters and 15 truck ramps. Further plans are oriented towards a continuation of the expansion of production and storage capacities, which entails new investments.