Source: Ekonomist magazin | Thursday, 01.01.1970.| 11:15
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Miroslav Šutić, marketing "brand" in Serbia

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Miroslav Sutić was born in Belgrade in 1952. He graduated from the Faculty of Economics in Belgrade where he earned his BSc in Economics. During 1980s he worked as a journalist, editor and director of the Marketing Department at the national news agency Tanjug.

In 1990 Miroslav founded Partner, the first specialized marketing agency in the region. He has conducted more than 300 marketing projects in Serbia and other ex-Yugoslavia countries. Some of the most significant projects include: market and opinion research for major international clients: Boots Company, Renault, Fiat, Opel, Ferrero, Gillette, Wrigley, World Bank, OSCE, NDI, UNDP, Japan Tobacco, Philip Morris, Henkel, as well as market research, analysis and sales promotion for major local and regional clients in the food industry: Imlek, Frikom, Pionir, Podravka, Bambi, Fidelinka; pharmaceutical industry: ICN Galenika, Hemofarm, Zorka Farma; telecommunications: Mobtel, Telekom Srbija, Telekom Srpske, Telenor; finance, media and others.

Miroslav is a visiting lecturer at several state and private faculties. He is also a marketing consultant for various companies and institutions in the region. He is a specialist in marketing and market research as well as national representative of ESOMAR and chairperson of annual International Marketing research conference, SEEMAR.

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