Source: eKapija | Monday, 29.09.2014.| 15:02

From Serbia to Middle East and EU

Vesna Simic

Ideas, creativity, reliability and speed are the main features of Tailor Made Production, an outsourcing marketing agency.

Tailor Made Production is not a classical agency at all. It is headquartered in Belgrade but operates as a subcontractor for Middle East and EU advertising agencies. They provide full range of services to those agencies, from graphic design, digital, print, applications for mobile phones and websites to TV production and postproduction.

As the company head, Vesna Simic, says for eKapija, at the moment, majority of their clients are from the Middle East. They do not find it difficult to adapt to mentality and the market demands.

- It only takes us meeting a target group, meeting a client more thoroughly. However, since all our employees are professionals mainly with more than 20 years of experience, it is not difficult - Simic says.

Smilingly, she explains "All-star South East Europe team" works in the agency.

- You cannot step into the foreign market with people who do not have sufficient experience. We opted for the best team with experience in leading world brands.

The head at Tailor Made Production explains they started cooperating only with the people from Serbia but then expansion followed so professionals from Macedonia and Bosnia and Herzegovina joined them because as she explains, all these countries are low-cost markets.

Tailor Made Production operates solely abroad. As they say, Serbia already has many advertising agencies.

I think we have things to offer to new markets, we are competitive. If you want to get a good thing and you want to get it quickly anywhere in the world, you have to pay for it. We bring something good, we are fast. On the other hand, our prices are extremely competitive – Simic says and adds that on the average prices of their services are 30-40% lower than their foreign colleagues’ services.

We have extraordinary talents in design, digital and TV production so our clients can get the same quality as if they produced an application, a package or a TV commercial in London or Dubai. We are on the other location and therefore we are cheaper - the head of Tailor Made Production says.

Current experience has shown their clients most often contact them with smaller requests and when they see their work, they turn to them with larger projects.

International business

Vesna Simic has extensive experience in marketing and media. She says she likes international business since it provides her the opportunity to travel, meet new contacts and different people.

A key thing in international business is trust. I am trying to make clients see us as a reliable business partner and believe us.

The collocutor of eKapija mentions that reputation is one of the most valuable things business people can have. Still, Simic says, energy an entrepreneur owns is the most important for business success.

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