Raspberries, blackberries and plums from Lisa to the European market – Ivanjica-based Agrar Trade is looking for strategic partner for a project worth EUR 8,5 mil

Source: eKapija Sunday, 15.12.2013. 21:35
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In a famous, air spa, rich with raspberry and potato, Dobrivoje Suluburic wants to expand production and processing of soft and seed fruit. Products of Agrar Trade have already paced the way to the European buyers and now in Ivanjica-based firm they are planning new investments in order to reach strictly controlled production of healthy food with a safe placement thus reaching better sales price.

Agrar Trade presented Agro cooperative – primary production of frozen soft and seed fruit and dry food in domestic way project at the big investment conference in Moscow held in late October.

- We presented the program for a strategic partner for a mutual investment in primary production and processing of frozen and dry fruit. We planned plantations with 300 households, investments in 30 mini cold storage plants on-site, construction of 20 hot houses, expansion of the existing processing section capacity as well as procurement of packing and processing equipment - Dobrivoje Suluburic, the owner of Agrar Trade, says for eKapija.

Our collocutor mentions that the total investment is some EUR 8, 5 so they are looking for a long-term partner.

New perennial plantations of raspberry, blackberry, strawberry, plum, apple

Suluburic points out farmers in Ivanjica region have rich tradition or fruit production and his family has more than 40 years of experience with three generations in this business.

- We prepared projects so that this investment can be fully completed in two years. The Lisa village, where our section is located, is an air spa, environmentally clean as well as the Ivanjica municipality. Ivanjica is the largest territory in Serbia for fruit cultivation. Current annual raspberry production output in this territory totals 20.000 tons. Serbia is the biggest exporter of raspberry in the world and has the most quality raspberry, cherry, plum, blackberry, strawberry and other fruit. We are also famous for our brandy, plum jam as well as for cattle production where the most quality lamb meet is produced. I would like to mention production of potato as well as expansion of rural tourism because people are coming to Ivanjica for the overall rehabilitation of organism.

As the project presented in Moscow implies, primary production would be organized with 300 cooperatives on territories of three municipalities - Ivanjica, Arilje and Lucani.

Mutual efforts of the future investor and Agrar Trade should lead to forest strawberry planting on 5 ha, plums of different sort on 200 ha, cherry on 5 ha and different kinds of apple on 100 ha.

- These plantations capacity would increase by 50-50% with cooperates, within 15 years time frame which is an optimal timeframe for plantations exploitation and everything under our supervision in order to produce healthy food the Russian market, apart from other European countries’ markets, is interested in – Dobrivoje Suluburic says.

New investments in existing capacities

Collocutor of eKapija says that investments in cold storage expansion are essential, i.e. a stock chamber for finished goods with a capacity of 300t, on -20 C.

- Apart from that, construction of processing space on 300 m2, on + 5 C has been planned for machines for further processing and packing in a modern way. This program comprises procurement of a laser machine for fruit processing and packing which guarantees cleanness and colorization of goods. Here, one worker replaces ten workers which is a huge savings – Suluburic says.

Our collocutor mentions this equipment would multiplied daily production so that ten times more would be produced in the same storage space and goods safety and quality would increase which means the same space would provide higher profit.

Mini storages and mini hot houses

Mutual investments refer to mini storages on 30 locations, 10-40 km far from the base as well.

- It is about mini storages for deep freezing with a tunnel of 3t/24h capacity and a temporary stock of 40 tones wherefrom a semi-finished product would be delivered to the main storage for processing, packing and export. The investment is significant because fast storage of goods would lead to better quality and thus to higher profit. This would be done in cooperation with householders where they would participate with 30% in the investment and provide a guarantee for a long-term cooperation – Suliburic explains.

A construction of 20 mini hot houses for fruit has been planned. Representatives of farms would participate with 30% of the investment and they would do their own production in line with the terms of Agrar Trade and further processing and packing would be done in the central storage plant.

The owner of Agrar Trade thinks that the success of this investment is guaranteed. Suliburic points out they have an advantage because they can start deliveries in the existing space in the Lisa village in quantities which are sufficient not to wait the end of the new investment.

- We have extensive experience in this business and we have already been famous for European buyers. If we agree with a partner on this mutual business, success will not lack.

S.O.

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