Source: eKapija | Tuesday, 30.04.2013.| 22:00
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James King, the new CEO of 'Sojaprotein'

(Photo: b)
From 1 May, "Sojaprotein" factory, a member of the company "Victoria Group", will have a new General Manager - James King.
BranislavA Pavlovic, who has been leading the company for the last eight years, will join the senior management team of "Victoria Group" on the position of Director of legal affairs, as it was announced by the "Victoria Group."
The new CEO of "SOJAPROTEIN", James King, is a leading expert in the field of soybeans, with 35 years of extensive international experience in managing manufacturing operations, marketing and commercialization of agricultural products such as soybean, oils, lecithin, soy proteins, and other market segments of human and animal nutrition.
As a member of senior management, as a consultant, King has already worked for the largest global agribusinesses - ADM, "Continental Grain," "DuPont", "Solae", " Central Soya "and" Cargill".
He participated in the reorganization of the company "Soyprotec - Shemen Industries", and during the last three years was engaged in establishing new greenfield operations in Finland, where he acted as a strategic industrial consultant to the company "Finnprotein" and was the initiator of their commercial directions and goals.
Through a comprehensive understanding of technological processes in soy processing and market finished products, King will introduce "Sojaprotein" into a new cycle of business development, where the focus will be conquering new markets for soybean protein concentrates from Serbia, as well as further expansion of production portfolio , according to the company.
"Sojaprotein," one of the ten member companies of "Victoria Group", was established in the early eighties, and since the it has been engaged in processing of genetic soybean of domestic origin into product of higher protein value for human and animal consumption.
With the opening of the new facility for soy protein concentrates at the end of 2012, the company has positioned itself as a manufacturer of non-GMO soy concentrate, which expanded product portfolio of soybean.
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