Special Edition Newsletter “Tourism and Hospitality – Meeting New Trends” on March 14 on eKapija

Source: eKapija Wednesday, 14.02.2024. 10:30
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The statistics are clear – an increasing number of tourists is visiting Serbia, Montenegro and Bosnia and Herzegovina. For example, Serbia was visited by 230% more Chinese tourists than in 2022, there were 13.7% more overnight stays in Bosnia and Herzegovina, and Montenegro stands out as one of the countries with one of the biggest increases in tourism revenues.

The potentials of all three countries are big, and many are still insufficiently utilized. The idea about defining a joint tourism offer is still under development, and the example to follow is certainly the “Open Balkans Wine Vision”, within which Serbia, North Macedonia and Albania presented their offers.

Cultural, gastronomic and historical tours are an opportunity to attract even more foreign tourists, as it is important to provide them with an authentic experience. Certainly, local tourists shouldn’t be neglected either, and the priorities should be set based on the needs.

Is the focus on congress, health, or spa and wellness tourism? What is the potential of rural tourism and the destinations for outdoor activities? Which target group is expressing the most interest in the region?

In order to attract new tourists, but also interest those who are in transit or on business trips, it is necessary to dedicate oneself to innovations and “keep up with the world”. There are more and more environmentally aware tourists, as well as those who value “smart technologies”. Due to this, in addition to an attractive offer, it is important to have an innovative concept as well, which suits a modern tourist.

We will analyze all this in the new Special Edition Newsletter “Tourism and Hospitality – Meeting New Trends”, which will be published on March 14. We will try to give answers to the questions of what a modern tourism offer should look like, whether it pertains to restaurants, hotels, congress tourism, or luxury destinations.


We will talk to all those who are in the center of events, who contribute, with their solutions and ideas, to keeping this industry up to date with the trends. We will present an analysis of the current situation and predictions for a further development in all segments of tourism and hospitality in the area of Southeast Europe.

We invite you to join us. Write us at marketing@ekapija.com if you want to be part of our special edition newsletter and make sure to send us your propositions and suggestion in order to present this topic as well as possible.

The previous Special Edition Newsletters can be found HERE.

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