Gebrüder Weiss launches another international cycling campaign

Gebrüder Weiss organizes another "Cycling around the World" campaign - The logistics company invites cycling enthusiasts from all over the world to join the campaign and, starting from April 1, pedal hard. This year, they want to beat the surprising success of 2022: instead of six laps around the world, they want to complete seven, corresponding to a distance of 280,525 kilometers. Participating cyclists have time until the end of September. The number of kilometers traveled will be recorded and calculated in the cycling app.

The idea of this year's sports competition is also environmental protection: for every 40 kilometers traveled, Gebrüder Weiss will donate a tree that will be planted in Nicaragua. This Central American country is seriously affected by climate change, and the trees that will be planted there are intended to protect against floods. The partner in the project is PRIMAKLIMA, a non-profit organization that has been involved in reforestation projects for over 30 years.

- We are excited to see how ambitious the participants will be this time. The bar is set high, but we believe in our cycling community, which we hope will continue to grow. This campaign is intended for everyone who enjoys exercise and wants to contribute to environmentally friendly mobility. Every kilometer counts, and together we can make a big difference - after all, that's what we like to do most as a logistics company - says Frank Haas, Head of Strategy and Corporate Brand Communications at Gebrüder Weiss.

A gravel bike will be awarded to one of the top 250 cyclists. Prizes will also be awarded for crossing individual sections ranging from 60 to 6,000 kilometers.

: 5,000 saplings were planted. The protection zone will eventually grow into a forest and create jobs) Gebrüder Weiss' first cycling campaign was completed in September 2022 with a total distance of 249,392 kilometers crossed. At that time, the participants repeatedly exceeded the original goal of "just" one circle around the world (40,075 kilometers) and, with this mileage, they contributed to the planting of 5,000 trees in Togo, Africa.

You can read all the information about the 2023 cycling campaign here: www.gw-world.com/de/cycling-around-the-world.

Gebruder Weiss d.o.o. Dobanovci

PRIMAKLIMA

Frank Haas

Jason Lim

Bike ride around the world

Cycling around the World

seven laps around the world on a bike

cycling

flood protection

Gravel bike