(Jana Savic Rastovac, the creative director at McCann Erickson)
McCann Erickson marketing agency has won four Power of Creativity awards for year 2010. Raiffeisen Bank's advertising spot Mortgage Loans has won the Expert Jury Award and the Audience Award for the best individual spot, while the best slogan in the opinion of the audience is Sabac Dairy's slogan If It Was Bit Younger, It Would be Milk. The audience have also chosen the advertising campaign for the promotion of the new bottle of Lav beer as the best campaign in 2010.
The marketing agency McCann Erickson, which operates within McCann Group, was founded in 1997 by Srdjan Saper and, together with other agencies located in five countries of Southeast Europe, it represents the biggest and the most awarded communication system in the Balkans. Owing to quality, partner and long-time cooperation with leading international and local clients and an expert, creative and devoted team of young people, the group has achieved a significant success at domestic, regional and world festivals.The professional event Power of Creativity, organized by Taboo magazine, was first held in 2008. This year, awards were presented to the best companies in the world of advertising and market communication for the fourth time.