As a company which operates in the commerce market, Lidl Srbija recognizes its impact regarding the people’s diet and has a responsible approach to the health of the consumers and the planet. That is why, within its strategy, the company has obliged to work with dedication on providing as wide a range of healthier and more sustainable products as possible, with transparent communication. This way, it will facilitate for its consumers the making of responsible decision when making a purchase and thereby have a positive impact on its life and the lives of other people, as well as the protection of the planet.
Scientists from EAT – Lancet Commission of “The Lancet” editorial team, which has been dealing with the current topics in medicine for 200 years, recently discovered that “a planetary diet” is the only possible way for our planet to manage to feed around 10 billion people by 2050, without being jeopardized. Due to the way we feed ourselves, as much as 55% of the biocapacities of our planet are spent on food needs. Said “planetary diet” is a recommended diet that doesn’t harm the planet and recommends a selection of plant-based foods, as well as those which leave a minimal carbon footprint.
In line with these findings, the company Lidl Srbija has adopted the decision to direct its operations to supporting and promoting the principle of food awareness which will secure a positive impact on the general health of people and our planet. Lidl will act in three fields: it will provide a wider offer of healthier foods, as well as an offer of sustainable products, and through transparent communication, it will provide support to consumers on their road to a better quality life. That means a greater number of healthier plant-based products, integral products and those with less sugar and salt, as well as a greater offer of sustainable products, those that are less harmful to the planet, such as foods based on plant proteins, vegan products, as well as organically grown fruit and vegetables.
– As the only modern discount chain in Serbia, with our range of products, we have an impact on the feeding habits of numerous families in our country. We therefore want to highlight the importance of food awareness. By offering the right foods, along with the responsible decisions made by our consumers, we can have a positive impact on the general health, as well as on the preservation of the planet – stated Milica Stevanovic, CSR Manager at the Procurement sector of Lidl Srbija.
Additionally, in line with the recommendations of the World Health Organization (WHO), Lidl will gradually remove the advertising of products meant for children which contain more saturated fats, sugars, or salts in 2023, recognizing the importance of the impact on the new generations and their choices. Lidl will make an exception in that respect in the holiday seasons, such as Christmas or Easter, which are culturally significant dates in the community.
Another interesting feature brought by Lidl with the aim of supporting its consumers on the road to food awareness is marking a part of their products with the Nutri Score tag. This tag is visible on products and offers an overview of the nutritional values so that healthier, aware decisions regarding food would be made more easily. With the help of a five-degree color scale with letters, the consumers will easily spot the nutritional profile of a food product.
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