The company Knjaz Milos has become the official producer and distributor of the Pepsi brands on non-alcoholic carbonated drinks for the markets of Montenegro and Serbia.
– The global brands Pepsi, Pepsi Max, 7Up, Mirinda, Evervess and Ivi are from now on being brought to store shelves and consumers by the Knjaz Milos team, together with the already well-known regional brands of the company – Knjaz Milos, Aqua Viva, Guarana, ReMix Knjaz, Tube, Golf and Gusto – the company says in a press release.
The new business move, as they explained, will enable additional growth of the company, which has been recording continuous progress in the past few years and developing the regional market of non-alcoholic drinks through its innovative business activities.
The CEO of Knjaz Milos, Milos Stojisavljevic, said that it was a great turning point for the company, because its portfolio was becoming all-encompassing and a strong combination of the leading regional and world-famous beverages.
– Our mission is to continue writing the rich history of Knjaz Milos, and this strategic step forward enables us to do so, to build the company for the future on the foundations of the tradition – a stimulating place for work, where the team constantly grows and advances, working with cult products and leaving an imprint on the market – Stojisavljevic said.
The CEO of Mattoni 1873 Group, Alessandro Pasquale, said that Mattoni 1873, as the biggest producer and distributer of non-alcoholic drinks in central Europe, would continue its investments in Serbia and Montenegro.
– I am happy that Knjaz Milos is part of our big family and I am sure that the local team, in the markets where it has a proven expertise, will present Pepsi brands to consumers and partners in a new and impressive way, thereby making the scope of our operations in our part of Europe grow continuously – Pasquale added.
The general manager of franchise operations for Europe at PepsiCo, Christophe Guille, said that building strong relations with consumers, associates and the entire community they operate in was crucial to sustainable market success.
– This partnership will help us achieve precisely that – to continue inspiring through our brands and offering products of the highest quality to consumers. It is our pleasure to have the opportunity to grow together – Guille said.
Along with the latest addition to the portfolio, it is expected that Knjaz Milos, with over a thousand employees, will sell close to half a billion drink units, with an annual turnover of over EUR 150 million.
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