Atlantic Finds Strategic Partner for Palanacki Kiseljak

Atlantic Grupa has signed the sales and purchase agreement with the company Vik Pro Univerzal d.o.o. on the sale of the Palanacki Kiseljak production location in Smederevska Palanka.

The subject of the sale and purchase is the whole production location with all its property, including the traditional mineral water brand in the Serbian market – Karadjordje, and the new owner is also taking over the employees in Palanacki Kiseljak.

In the location, Atlantic Grupa primarily produces and fills products for the Cockta brand and will continue these activities in a service form, says the company’s press release.

It is added that the strategic purchaser, the company Vik Pro Univerzal d.o.o., headquartered in Belgrade, “has long-standing experience in the segment of waters and non-alcoholic drinks, primarily in the field of trade so far, as well as a vision and an ambition to develop Palanacki Kiseljak and its employees in the long term, which is a good perspective for this location”.

– The sale of this production location is part of the process of disinvesting smaller and non-core activities in line with Atlantic’s corporate strategy – it is concluded.