Miroslav Bogicevic Sells Share in Politika to Owner of Novosti

Source: Beta Wednesday, 25.05.2022. 13:48
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(Borba building housing Novosti, where Politika could move as well) The businessman Miroslav Bogicevic has sold 50% of his share in the company Politika novine i magazini to Boban Rajic, the owner of Novosti, Bogicevic confirmed for Nova.rs.

– It’s all finalized, though technically not yet. It’s the Rajic brothers. There were another two offers, but I chose them after all. They were the most interested ones and the offer was the best. They also obliged in a way to invest in Politika – said Bogicevic, who is the owner of MB Farmakom.

He said that he believed them and that he had worked with them for over 20 years.

– They were the big buyers of my dairy. We have known each other for a long time and we have never had any problems. I trust them the most. To be honest, I like it that Politika was bought by Serbs. I am not that way inclined, but in this case, it’s a big brand – Bogicevic said.

When asked whether the sales and purchase agreement will be signed by Boban Rajic, the owner of Novosti, he answered affirmatively.

– Boban Rajic will sign the sales and purchase agreement – Bogicevic said.

When asked whether the agreement would specify the new owner’s obligations, Bogicevic said that it wouldn’t.

– Not in the agreement, but there are obligations to invest in Politika. They want to invest, they’ve convinced me of it. I believe them, they’ve never lied to me – he pointed out.


When asked whether he had sold Politika for EUR 8 million, he said that he couldn’t talk about it.

Miroslav Bogicevic bought a 50% share in Politika novine i magazini in 2012 from the German publisher WAZ.

He made the purchase through the company East Media Group. The remaining 50% of the company Politika novine i magazine is owned by the state, that is, the company Politika a.d., where the state owns 90% of the shares.

Among other publications, the company Politika novine i magazini publishes the Politika daily and owns a printing house.

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