2. e-Commerce Ananas
The year 2021 was the second year marked by the coronavirus pandemic. Since the infectious disease started spreading, the economy has realized that digitalization is the best way to continue working in the changed conditions. After the initial adaptation, numerous companies started presenting their digital business solutions. The Ananas online trading platform by Delta Holding drew a lot of attention.
Delta announced in early 2021 that, with the new platform, they wanted to enter the world of online commerce, but with the goals set very high. They want to turn the app which provides a unique experience to its users into a regional giant which offers a wide range of goods through the biggest suppliers in the market.
– With the financial strength and investing experience that Delta has, we are convinced that we can create a regional giant in online trade. Ananas will offer users something they are not used to in local trade and which only the largest global traders, such as Amazon or AliExpress, have. Initially, we will cover the market of Serbia, but the intention is to soon expand to the other markets of former Yugoslavia, plus Albania – said Marija Desivojevic Cvetkovic, the vice president for strategy and development at Delta
As time passed, the Ananas platform was getting closer to its launch. The final tests were done in August, focusing on user experience and market research, so as to ensure a service which stands out in the market.
– For that reason, we have already carried out numerous surveys, but also picked the tools that enable the sellers to offer the right product at the right moment simply and easily. The biggest difference will be in the user perception through each of the phases of online shopping – from browsing the products, ordering, to the payment and the delivery. In addition to the unique user experience, sophisticated design, user support, safe transactions and delivery, Ananas connects the sellers and the purchasers on a reliable regional online shopping platform – Rajko Mandic, CEO of Ananas, revealed for our portal
Slightly after the completion of the beta version, the platform started working. For now, products are offered in the Serbian market, and the expansion to the entire region and Albania is expected soon. Time will show how the set goals are realized, but considering the attention given to this platform, a lot is expected from Delta in this trade segment.