MATIC: Rebranding Serbia as a tourist destination a priority, spas as new sites of attraction

Serbia has over a thousand mineral water springs and 40 spas and many other authentic attractions, which act as a magnet for local and foreign guests, so this will be one of the priorities of the Ministry of Trade, Tourism and Telecommunications, minister Tatjana Matic points out for the Frankfurt-based daily Vesti.

She said that rebranding Serbia as a tourist destination was among the first tasks.

– The process of digitization and implementation of new technologies and new technological solutions is a crucial requirement for improving the competitiveness of Serbia as a travel destination, but also its survival in the increasingly demanding international tourist market. In addition to expanding the system of e-tourists, which was implemented on October 1, the plan is to also launch a project of the digitization of the cultural-tourist offer of Serbia. The first phase entails the Major Cultural Routes of Serbia certified by the Council of Europe: Transromanica and the Roman Emperors and Danube Wine Route, and then the cultural-tourist route of the Fortress on the Danube, the cultural-tourist of the Monument Heritage of the Second World War, the tourist region Western Serbia and the archaeological sites Belo Brdo Vinca and Lepenski Vir – the minister explained.

Ministarstvo turizma i omladine Republike Srbije

Ministry of Trade Tourism and Telecommunications of Serbia

Council of Europe

Tatjana Matic

mineral water springs

spas

rebranding Serbia

digitization

e tourist

digitization of cultural tourist offer of Serbia

certified Major Cultural Routes

Transromanica

Roman Emperors and Danube Wine Route

Danube Fortress

Monument Heritage of the Second World War

tourist region Western Serbia

Belo brdo Vinca archaeological site

Lepenski Vir archaeological site

Belo brdo

Lepenski vir

spa tourism