Viceroy Hotels & Resorts, a famous hospitality brand from Los Angeles, has announced the opening of its first hotel in Europe – the luxury “ski-in, ski-out” resort Viceroy Kopaonik Srbija.
The opening of Hotel Viceroy Kopaonik has been announced for the end of the winter season 2021.
After the legendary, culturally rich destinations throughout the USA, the Latin America and the Caribbean, Viceroy Hotels & Resorts chose the most famous ski resort in Serbia as its first European destination.
– We are proud for the opportunity given to present our “Sun Mountain”, after the American Snowmass, as the second mountain destination of Viceroy hotels and as the first international mountain resort. We are waiting with great impatience to introduce our future guests to the rich cultural history of the region and enable them to experience the unlimited beauty of this national park – said Goran Kovacevic, General Manager of Hotel Viceroy Kopaonik Serbia.
– The adventures that the visitors can experience here, in the sun and the snow, make Kopaonik a destination which is worth visiting throughout the year. We always try be good hosts, who will provide their guests with a unique and authentic experience and intuitive service and contribute to positioning Kopaonik and Serbia on the map of, not just regional, but also international travel destinations – he added.
The team which consists of over 150 professionals will take care to imbue this resort as well with the brand’s philosophy, inspiring the guests to experience new adventures and inviting them to keep returning. The amount of attention it pays to the local community in which the hotel is located is shown by the fact that Viceroy has included around 25% of employees from the Raska District in its team.
Also, in addition to the rich culinary experience that the general manager, Goran Kovacevic, acquired in Belgrade and Europe, Viceroy Kopaonik also proudly present chef Andrew Jones – the winner of world-class culinary awards, including the prestigious Roux Scholarship and the Award of Excellence of the British Royal Academy of Culinary Arts.
About Viceroy Hotels & Resorts
Viceroy Hotels & Resorts inspires the visitors with unique, authentic experiences which combine provocative design with intuitive service. Dynamic destinations are what the guests recognize this brand for, and in order to provide an even better experience to the visitors, Viceroy has established three unique hotel categories – Icon Collection, which consists of unsurpassed facilities which provide a rich hotel experience, Lifestyle Series, for an energetic stay in picturesque landscapes, and Urban Retreats, located in bold, eccentric cities.
The portfolio of the brand is reflected in the varied range of destinations, including Los Cabos, Santa Monica, Chicago, Beverly Hills, Riviera Maya, Snowmass, San Francisco and Saint Lucia.
With the opening of Viceroy Washington and Hotel Zena, the brand has also successfully positioned itself in the U.S. capital. This famous chain will further enhance its international portfolio with the opening of Hotel Viceroy Kopaonik Srbija in early 2021, as well as hotels in the Portuguese city of Algarve and the Panamian province of Boca del Toro in 2022.
Viceroy is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program which offers exclusive benefits and experiences to its members, at over 500 hotels worldwide.
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