Source: Promo | Tuesday, 08.12.2020.| 13:50
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Central Trade Event in Serbia Free for All Participants This Year

(Photo: InStore)
FMCG Retail Summit ONLINE aims to educate and inspire as many people as possible in the new format this year as well. All participants can follow the conference for free on the YouTube channel and other platforms. The organizer, the regional trade magazine InStore, invites everyone interested to register to follow the conference for free at the following link:

In a direct broadcast from the study hall of Hotel Hyatt Regency Belgrade, the seventh FMCG Retail Summit Belgrade will provide the participants with an overview of the state and the insight into the potential of the local and regional trade sector, an analysis of trends in Europe and an overview of new business models on a global level.

Companies in the sector of consumer goods and the side industries are facing great challenges in the upcoming period, but also opportunities for growth, which come due to the accelerated development of new business models. The changes which are coming are not natural and spontaneous, but require new skills and knowledge. Only those who recognize the opportunities and risks on time and accordingly make steps in the right direction can count on surviving in an increasingly demanding market and on long-term sustainable growth, which is becoming imperative.

How do trade formats develop?

How to secure the position in the challenging retail market?

How to quickly adapt to the shifting trends in retail?

Is the accelerated digitalization of retail and digital transformation one of the answers for where to go next?

Employees – Long-term success of a trade business lies in successful management of its employees, while understanding the needs of the customers.

New sales channels – With the customers who are turning to new sales channels, who are constantly developing, companies in the FMCG industry are facing difficulties in sales teams. That is why FMCG companies must change the organization and the sale strategy to survive.

Partnership relation – The trader is the key support to development of local brands. The relation between the trader and the supplier should be a partnership relation. The trader that becomes the best partner of local suppliers will also be the most successful one. The partnership relation is the foundation – the making of joint efforts in order to offer an even better shopping experience and an even wider range of products, and with that an increased quality of life, to the customers.

Who is the conference meant for?

Traders in all channels (senior management, procurement, sale, trade marketing, marketing, logistics)

Producers in the consumer goods sector (senior management, sale, trade marketing, marketing)

Product distributors in the consumer goods sector (sale, trade marketing, marketing)

Side industry (equipment, IT sector, consultants, market research agencies, finance)

The overview of the topics and the speakers is available at the official webpage
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