Pandemic Leaves 100 Million Champagne Bottles Unsold, But Prices Not to Change
Lower demand due to the pandemic has led to an exceptionally low harvest quota in France's Champagne region, with pickers in the vineyards having to cut one-fifth less than last year.
– When venues where people drink such as cafes, hotels and restaurants are closed, when weddings and music festivals are called off, people drink less champagne – noted Maxime Toubart, president of the General Union of Champagne Producers.
However, Toubart cautioned that lower demand will not necessarily lead to lower prices and that "it's important to maintain the product's value because cheap champagne could lead to the impression of being bad champagne."
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