Atlantic Sells Bebi Brand to Nelt Grupa
Due to Nelt’s own know how and production capacities, the existing production site of the Bebi brand in Mirna, Slovenia, is not a part of the agreement. The factory and its employees in Mirna will remain within Atlantic Grupa. The Bebi range will still be produced in this factory during the disinvesting of the basic brand and the transition period, after which Atlantic Grupa will find an alternative range of products to engage its production capacities and employ its skilled workers.
According to Atlantic Grupa, selling the Bebi brand is a part of the process of disinvestment of smaller and non-core operations in accordance with the corporate strategy of Atlantic Grupa.
The process began two and a half years ago with the company's exit from the sports and functional food segments, and continued after the company sold its cosmetics and food supplements businesses as well as its segment of distribution of water in water dispenser bottles.
– At the same time, the company is placing a strong focus on the key areas which are major generators of growth (food and drinks as well as pharmacy business) and the basis for future transformation. This process includes targeted internationalization of brands with international potential (Argeta, Donat Mg) as well as the development of distribution as an important catalyst for growth of business, and mergers and acquisitions – the press release says.
Most Important News
06.04.2024. | Agriculture
Preconditions for Placement of Fresh Blueberries and Dried Plums in Chinese Market Secured
16.04.2024. | News
Jovan Ciric, Leasing Director Retail MPC Properties – MPC Echo symbolizes our desire for good ideas and innovative endeavors to spread freely and bring about positive changes
16.04.2024. | News
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
Creative Industry – What This Serbian Economy Sector Worth EUR 2 Billion Encompasses
10.04.2024. | Finance, IT, Telecommunications, Tourism, Sports, Culture
18.04.2024. | Industry, Finance
Here come the new hunters for Serbian gold – Australian Strickland Metals buys mining project on mountain Rogozna
18.04.2024. | Industry, Finance
16.04.2024. | News
Economy Fair in Mostar opens – 26 companies from Serbia exhibiting
16.04.2024. | News
18.04.2024. | Transport
Jovanovic: Purchase of Siemens trams produced in Kragujevac for GSP Beograd should be considered
18.04.2024. | Transport