Source: eKapija | Thursday, 27.08.2020.| 08:22
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New Rules for Public Advertising in Belgrade

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The amendments to the Decision on Advertising in the Capital of Serbia proscribe that a person who sets up an advertising means or uses it without a permit in an outdoor area needs to pay a fee in line with the Decision on Paying Fees for the Use of Public Areas in the Territory of Belgrade, the Chamber of Commerce of Serbia announced.

At a session of the City Assembly of Belgrade, held in late July, these amendments were adopted to the end of solving the problem of illegal advertising and introducing joint responsibility of the advertiser and the user of the advertising location in case the regulations are violated. The decisions were published in the Official Gazette of the City of Belgrade.

If it cannot be determined who the carrier of the advertising message is, the fee is paid by the person advertising on the advertising means set up or used without a permit, if they don't own an advertising declaration.

Also, if the competent inspection service is unable to determine the identity of the user of the space, or the person who advertises and the person who set up the advertising means, all the liabilities and fees are paid by the person who advertises, that is, the client, the decision specifies.

At the same time, advertising on means set up without a permit is forbidden, and there are adequate fees that need to be paid if this is violated.

The details about these amendments are available (in Serbian) on the portal of the Official Gazette of the City of Belgrade at this link.
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