Source: eKapija | Friday, 14.08.2020.| 12:11
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Digital Marketing Gets New Tool – Local Platform for Business Analysis of Data from Social Networks and E-commerce Platforms to Arrive

(Photo: The Social Formula/Daša Runić)
An innovative platform for business analysis of data from social networks and e-commerce platforms will soon appear in the Serbian market.

– In the IT world, especially on social networks, there is a huge amount of data that businesses currently don't process in a useful way. Our software will change this and adapt the information for business users of Facebook, Instagram, Pinterest, Twitter, Mailchimp, Google Analytics etc – says Dasa Runic, the director of the agency The Social Formula, a member of the Science-Technology Park of Belgrade.

Company owners and teams for digital (and other) marketing will be able to get information relevant to online presence and sales in a simple, clear way.

The usual practice is that companies' managements get an exhausting amount of info on a large number of PDF pages. The information needs to be interpreted in order to reach certain conclusions. However, these conclusions and the decisions based on them must be made fast in the world of digital marketing. If, for example, the beginning of an online campaign is planned for next week, it's difficult to efficiently analyze all the details of said reports from all social networks. The situation is made even more difficult by the fact that the teams which analyze the data are often small, so the efficiency goes down.

The platform on which The Social Formula is working will facilitate the process of data analysis and reporting through the use of artificial intelligence.

Toward the end of the year, the beta testing of the platform in the Serbian market is expected. A testing period for companies is planned. The platform will be presented in the global market in 2021.

Milica Banovic
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