Company dm to Continue Expanding its Drogerie Network in Serbia

In order to successfully meet the needs of the customers throughout Serbia, the company dm continues opening new drogeries. Despite the circumstances caused by the COVID-19 pandemic, the biggest drogerie chain in Europe has stable operations and continues to take care of its customers and the wider community.

The expansion in the domestic market continued with the opening of a drogerie in Subotica, at 120 Brace Radic Street, and another two drogeries in Belgrade, at the BEO Shopping Center and in Vracar, within the Ziegel House complex at 14 Rudnicka Street.

The drogeries of the company dm feature a full range of products in a single place, with around 14,000 products on the shelves – care and beauty products, hygienic products, various food products, household maintenance products and products for infants. Furthermore, dm is one of the biggest suppliers of private brands in the Serbian market, with nearly 4,000 products. Well known dm brands – Balea, alverde, dmBio, babylove, Denkmit and others guarantee identical quality in all 13 countries in which the company operates, wheres the dmBio brand is a brand with a wide offer of organic food in Serbia.

Furthermore, dm has recently launched a campaign of support to domestic producers, and dm drogerie shelves currently feature as many as 1,300 domestic products. The campaign aims to support the development of local economy and emphasize that many Serbian products can stand shoulder to shoulder with large world brands.

The company dm drogerie markt currently operates in 13 countries of Europe, with a network of over 3,600 sales outlets and more than 62,000 employees.