PPF Telecom Group has announced the completion of infrastructure separation of Telenor business units in Serbia, Hungary and Bulgaria, and the creation of three new organizations which will operate within CETIN Group. Following the Group strategy, Telenor Serbia will separate its telecommunication infrastructure into a newly established independent entity named CETIN d.o.o. The two companies will operate with different orientation, business models and management focus.
As a commercial company, Telenor Serbia will exclusively dedicate energy to customers, service propositions and retail excellence, while CETIN, as the technology company, will be dedicated to improving telco infrastructure quality, deployment of new solutions, utilization of the assets, operations, and maintenance, the press release says.
After successful separation of O2 as commercial, and CETIN as infrastructure company in Czech Republic 5 years ago, PPF recognized such a model as one of the most efficient and decided to utilize gained knowledge and know-how across its Telco companies in CEE.
– Looking back, I am proud of what we have successfully accomplished over the last five years. We have proven our innovative and entrepreneurial spirit by pioneering Europe’s first voluntary separation of O2 and CETIN. In 2018, we acquired CEE Telenor-branded mobile operators and in less than two years have taken another bold step in solidifying our position in the CEE by taking our expertise and applying it to other markets. I am confident CETIN Group will become a major infrastructure player in our region – said Ladislav Bartoníček, PPF Group Shareholder and CEO of PPF Telecom Group.
Telenor Serbia will remain a customer-oriented company, focusing on services, products, seamless customer experience and retail excellence. The company will also keep mobile and fixed licenses and regulatory responsibility for fulfillment of all network related obligations.
CETIN in Serbia will manage all the aspects of network infrastructure and IT operations. The company will be fully dedicated to improving the quality of the telco infrastructure, driving even better long - term sustainable investments, and deployment of new technologies and energy efficient solutions at a faster pace. This will also result in lower energy consumption, at the same time reducing the impact on the environment.