Belgrade hosts Assembly of Commercial Film Producers of Europe

Thanks to Serbian Advertising Producers Association (SAPA) and the support from the USAID Project for Development of Serbian Competitiveness, Belgrade will, for the first time ever, host the Assembly of the Commercial Film Producers of Europe (CFP-E) on February 4th and 5th, 2010 - SAPA announced.

CFP-E, the European federation for commercial film producers, protects the interests of ad producers and creative project associates and stimulates the development of advertising industry. Serbian Advertisement Producers Association is a member of CFP-E since October 2008, and all members of SAPA – Cyber Entertainment, Emote Productions, Media Plus, Red Production, Semio Film and TV production, Tuna Fish Studio and Baš Čelik Film House – are the "associate members" of CFP-E and part of the general initiative for promotion of Serbia as a filming location gathered around Serbian Filming Association.

On the first day of the Assembly of CFP-E, February 4th, all members and associate members of this association will be introduced to each other. It is expected that the talks about realization of the platform for future cooperation in implementation of concrete projects will take place on the first day. On the second day, the conference of all members of CFP-E will be held. The key points of the conference are the current operations of production companies, risks and risk managements. The aim of the conference is to eliminate obstacles to realization of projects, improve the cooperation with clients and maximally protect the interest of production companies and all hired associates.

CFP-E annually organizes The Yound Director Award (YDA) ceremony, at the same time when Cannes Lions Festival is held, with the aim of promoting young commercial film directors. This event is organized to animate young talents to be active in the domain of commercial film production. YDA presents new tendencies and new people in advertising business. The advertisements from the YDA selection are watched by all members of CFP-E and all their partners, and all production companies that are members of the Commercial Film Producers of Europe can nominate the commercial films directed by young authors and produced by them.

The age of director in YDA selection is not important, and the only parameter is that the director whose commercial film is nominated has not directed more than 4 ads to the date. This event animates young authors and stimulates clients and production companies to hire young talented directors.

The open meeting of the CFP-E network will be held in cinema Balkan, on Friday, February 5th, at 8 PM, and that meeting can be attended by all interested people. That will also be the occasion for presentation of ads and short films from the last year's YDA selection and the talks with the officials of CFP-E and all members, including the producers from Serbia. This is the opportunity for all young directors to make contact with potential employers.