Gebruder Weiss Launches ETA – Digital Service of Calculating the Estimated Time of Arrival in Real Time
Digital strategy: “Best of Both Worlds”
The launch of the ETA function is part of the digital strategy of Gebrüder Weiss. According to official statements by the company, Gebrüder Weiss has set a lot in motion over the past years to further extend its digital know-how. The strategic goal of the company is to offer an ideal combination of physical performance and digital tools.
– In this way, we distinguish ourselves clearly from the purely digital newcomers in the market: they may be delivering digital usability, but without any assets of their own their capacity to act is limited, as the current coronavirus situation points out – says Jürgen Bauer, member of the Management Board of Gebrüder Weiss. The company refers to this combined approach as the “Best of Both Worlds”. Or, in the style of the claim “GW moves”: #WeMoveSmarter.
– We are combining operational excellence with digital expertise, thus creating additional benefits for our customers – Jürgen Bauer comments the hashtag.
In the coming months, the company is going to launch more digital services. The myGW customer portal that provides the framework for the individual features will be launched officially in the course of the year.
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