Panel domacinstava (The Households Panel) has announced that, between February 24 and March 15, 2020, the households in Serbia spent two billion dinars more on food, drinks, personal hygiene products and home cleaning products than in the same period last year.
Soap has become one of the most demanded products in Serbia, right behind sugar and flour, the press release says. The leading store chains in Serbia increased their market shares in these three weeks, and the spending of households increased by 20%. Trademarked products recorded a higher rate of growth than branded products.
The share of items purchased at a discount dropped in these “corona shopping” bouts, as shown by the research, which also says that younger households are not stockpiling nearly as much as older ones.
Consumers from Belgrade and Vojvodina spent slightly more on the supplies than the households in east and south Serbia. The biggest growth was recorded in the group of non-food products, personal hygiene and home cleaning products, whereas, on the other hand, households spent less on drinks in the analyzed period.
By far the highest growth, over 70%, is recorded in the segment of flour, sugar ans soaps, followed by frozen vegetables, canned tuna, eggs, toilet paper, pasta, frozen baked products and edible oil.