We've come to the fifth spot
and one of the largest sporting goods chains, Decathlon. The first store opened in Belgrade
within the Big Fashion Park, but the company emphasized that that was not the end of their investments in Serbia.
– We started with Belgrade, where we are planning three to open three stores, and then we are continuing with Novi Sad, Nis and Kragujevac – Michel Kappler, the CEO of Decathlon for Croatia, Slovenia and Serbia, told eKapija.
In May 2019, Belgrade got another shopping center – Ada Mall
. The construction project of one of the largest shopping centers in the region took 12 years and involved several hundred companies and around 10,000 workers. The result is an attractive shopping mall on around 100,000 m2. The investor is GTC Serbia, and Ada Mall offered brands such as The Body Shop, Piazza Italia, Kiehl's and Lee Cooper for the first time in Serbia. Also, in addition to the standard gastronomic offer, the mall also offers a premium food court – Merkada, bringing the finest specialties from all over the world. The opening of Ada Mall placed sixth
on our list.
We return to the retail segment, with Poseidon Group and Belgium's Mitiska REIM and their projects in Leskovac and Zajecar in the seventh spot
. Capitol Park Leskovac
opened in May 2019, and around EUR 10 million was invested in this project. It takes up 16,500 m2, featuring 6,500 m2 of retail space. This retail park features some of the best known local and international brands. A few days later, Capitol Park in Zajecar
opened. The complex takes up 20,000 m2, with 6,500 m2 of retail space, located in the city center. The value of this project has also been estimated at around EUR 10 million, and 200 people were employed.