Nenad Miscevic, West Balkans and Baltics Commercial Director at PepsiCo, graduated from the Faculty of Economics in Belgrade.
Previously, he was in charge of sales strategies, development and marketing and then the commercial senior manager at the same company.
We asked Nenad Miscevic what the highlights of 2019 were in his opinion.EVENT OF THE YEAR
– We are proud of the numerous innovations that our company introduced to the snacks market. I would like to highlight the first baked chips in our market, Chipsy Oven Baked, which contains 50% less fat. This is an important innovation in the whole snacks market in Serbia, but also an important contribution to the offer of healthier options. Furthermore, as a part of PepsiCo, we have the privilege of introducing large world brands to our market, so our consumers can now enjoy Doritos tortilla chips, one of the 22 PepsiCo brands that generate over a billion dollars annually in retail.MISS OF THE YEAR
Unfortunately, our national basketball team being eliminated too soon from the China World Cup. We know what kind of a team we have and we believe in them, so we hope that they will have more success at some of the upcoming tournaments. As a proud longterm sponsor, we strongly support our team and believe in new titles.PERSONALITY OF THE YEAR
Novak Djokovic, thanks to both his professional successes, which have left a mark on the history of tennis and his philantropic endeavors.BEST MOVE OF THE GOVERNMENT
Positive economic results, macroeconomic stability, maintenance and continued improvement of the business environment, which results in better conditions for foreign investors.
WORST MOVE OF THE GOVERNMENT /
YOUR EXPECTATIONS FOR 2020
I believe in the PepsiCo West Balkans team, in more than 1,300 people we employ and I don’t doubt that we will remain a market leader. We continue expanding the exporting markets and improving the conditions for our employees, as well as creating opportunities for young talents who will lead Marbo teams in all fields in the upcoming years.