Tourist branding of Vojvodina – Autonomous Province to invest RSD 12.12 million in attracting guests

Source: eKapija Wednesday, 18.12.2019. 14:49
Novi Sad (Photo: photosmatic/ Sad
The Provincial Secretariat for Economy and Tourism will invest RSD 12.12 million without VAT in the tourist branding of Vojvodina, focusing of increasing the number of overnight stays, attracting guests with a higher purchasing power and the development of tourist products and experiences.

To be more precise, bidders Horwath HTL from Belgrade and the Faculty of Sciences in Novi Sad have won at the tender the Secretariat opened on November 6, 2019 for “the preparation of tourist branding of AP Vojvodina with a program of promotional activities”.

As said in the documentation, the program of promotional activities contains: an analysis of the marketing system of AP Vojvodina, an analysis of the competing marketing strategies, a marketing plan, positioning AP Vojvodina as a tourist destination within the Republic of Serbia, a marketing plan of tourist products and the mission and organization of the marketing system of AP Vojvodina.

In line with the regulations pertaining to the Strategy Marketing Plan, the proposal of the Program of Promotional Activities pertains to a period of at least five years.

The project task entails the realization of activities in several phases.

Phase 1 – Analysis of the current state
Phase 2 – Preparation of a strategic marketing plan
Phase 3 – A detailed development of initiatives for each measure until it is ready for implementation

The deadline period for the realization is 4 months from the signing of the agreement.

I. M.
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