Exactly a year ago, EKO Serbia
presented a new, improved Smile loyalty card within its system of gas stations, through which it awarded its clients' loyalty.
For this company, the entire year 2019 was a year of introducing new features to the Smile loyalty program, which has been awarding drivers in Serbia for several years now. The innovations in the program have introduced some new benefits, available to all clients at EKO gas stations. The digitization of the card has also introduced other functions in the app, which enable drivers to follow their transactions, new gift offers, to share points with their friends, block the card themselves in case it disappears, but also to follow the news about the program.
The new web portal and digital platform enable EKO Serbia to additionally award its users and present them with all the offers created especially for them more easily. Several times over the year, members of the Smile club
are notified about how to get bonus points, and an additional surprise awaits all EKO Smile app
users at the very end of 2019.
Drivers have quickly noticed all the advantages of the new card, as points can now be collected more easily and quickly! The card is issued with three accompanying mini cards which come in the form of a key pendant. This way, the card enables a whole family or a group of friends to collect points together. All smartphone users can also apply for the club online through a unique QR code. By installing the EKO Smile app
, when visiting gas stations, users can use a smartphone instead of a card to collect points and get gifts.
The EKO Smile program, founded in 2013, now has over 550,000 registered users, who have taken over more than 1,200,000 gifts in the past years thanks to the points collected with the Smile card. Active card users had the opportunity to replace their old cards with new ones in 2019 and enjoy the new offer created in response to the trends and the drivers' needs.