What does beer contain? – Labels to list all ingredients from 2022
The ambitious targets were voluntarily agreed with the European Commission and adopted by the General Assembly of The Brewers of Europe in June. Thirty-seven initial signatories, including 25 national brewers’ associations, put their name this Thursday to the MoU and the Brewers’ Ambition 2022.
The purpose of the MoU is that companies take public responsibility for the declaration of ingredients and energy information on the labels of their products, whilst trade associations support these efforts including through setting local sectoral ambitions and collective reporting.
The ultimate wish is that consumers receive understandable, recognizable, comparable and accurate information for all alcoholic beverages, the press release says.
In the last four years brewers have been voluntarily rolling out ingredients and energy labeling in full accordance with Regulation (EU) 1169/20111, setting ambitious targets along the way.
As shown in the implementation report published on Thursday, Europe’s brewers have been making significant progress towards better consumer information, with 60% of beers already labeling calories, whilst 85% carry an ingredients list.
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