While the Serbian economy expects an increase in French investments after the visit of the French president, Emmanuel Macron, a local company has already secured a French investment. FitPass, a leader in the Serbian sports market, whose system features 1,200 sports facilities, has managed to interest the French giant Up Group
in investing in the company. FitPass
has officially announced the new partnership and the sale of a share of its capital to the French multinational company, which operates in more than 30 countries worldwide. Although it already holds the dominant position in the markets of Serbia, Bosnia and Herzegovina and Georgia, FitPass will now be able to develop even faster through cooperation and constant financial, operating and educational support of the French partner, the press release says.
By investing in FitPass, Up Group is expanding its services, which their clients can provide for their employees. Now, in addition to benefits regarding food, vacations, various services and cultural and artistic activities, they are also adding sport.
Up Group plans to offer this benefit to its base of several hundred thousand companies, as this will improve the employees’ status and increase the percentage of their staying employed. The FitPass benefit will initially be presented in 5 countries.
– Investing in the FitPass product fits perfectly with our main strategic priorities: to diversify our offer and strengthen our international presence. This solution, which enables access to physical activity, especially when it comes to employers’ relation to their employees, is a response to the new expectations of our clients and benefit users. It’s very important that the solution contributes, in a wider sense, to the policy of public health and well-being, which is recognized and accepted within the World Health Organization – emphasizes Youssef Achour, the president and CEO of the group.