Microsoft opens its first retail store in Europe on July 11
The 2,037,500-m2 Microsoft store will be located on Oxford Circus in the center of London’s famous shopping district – just down the street from Apple’s flagship Regent Street location.
London will be Microsoft’s third flagship destination, along with Sydney and New York City.
– This is our very first foray into Europe, and we couldn’t be more pleased to be in London – Microsoft CMO Chris Capossela said in an interview Tuesday, as reported by CNBC.
Microsoft is among a growing list of tech companies expanding their physical presence to complement online sales.
Amazon is reportedly planning to open up to 3,000 cashier-less grocery stores by 2021. Chinese tech giant Xiaomi told CNBC in February it plans to triple its European store count by the end of the year.
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