Source: Tanjug | Friday, 07.06.2019.| 08:41
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Jaguar Land Rover teams up with BMW – Planning to produce electric cars for the mass marekt

Jaguar Land Rover is teaming up with BMW in a partnership designed to lower costs and try to get ahead in the race to produce electric cars for the mass market, The Guardian reports.

The UK’s largest car manufacturer and Germany’s BMW said they would work together to develop electric motors, transmissions and power electronics in the latest industry alliance formed to address the challenges posed by electric and driverless cars.

As reported, the two companies would jointly invest in research and development, engineering and procurement to support volume production of electric cars, allowing consumers to shift away from petrol and diesel cars.

Nick Rogers, JLR’s engineering director, said the partnership would be mutually beneficial at a time when the car industry was facing “the greatest technological shift in a generation”. He added that the pace of change and consumer interest in electrified vehicles was gathering real momentum and that it was essential that they work across industry to advance the technologies required to deliver this exciting future.

Klaus Froehlich, a BMW board member, said that, together, the two companies would have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.

BMW was one of the first major carmakers to launch a fully electric car, with the i3 hitting the market in 2013. JLR also has an electric car, the Jaguar i-Pace, and both companies have a range of plug-in hybrid models.

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