Source: UEPS | Thursday, 30.05.2019.| 11:59
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Serbian economy to advertise in Russian market – Internet company Yandex to come to the Balkans

(Photo: Pressmaster/
The biggest Russian internet company, Yandex, the owner of the most popular Russian search engine and internet portal, is entering the Balkans market.

Serbian businesses will be able to advertise to the Russian market with the help of Yandex’ advertising tools, and the company 516 d.o.o. has become the official representative of Yandex in Serbia. The company will provide support to Yandex’ clients and partners in Serbia in organizing ad campaigns, taking into consideration the special features and characteristics of the Russian market.

Advertising will be available for representatives of the Serbian economy on Yandex search and ad networks, which cover 80% of internet users in Russia. Also, clients in Serbia will be able to use Yandex’ analytics and marketing tools, such as Yandex.Metrica, AppMetrica, Brand Lift.

– We see a great interest of Serbian companies in potential clients from Russia. Internet advertising is one of the most efficient channels of communication with the target group. The advertising market is developing quickly: the formats are changing, new products and technologies are appearing – for example, the complication of targeting or new analytical tools. Together with 516 d.o.o, we want to help the local business to work more efficiently with the Russian audience, to attract new clients and achieve the maximum effect from investing in advertising – says Bernard Lukey, the director of Yandex Europe AG.

– New possibilities for attracting tourists, establishing contacts in the food industry or the production of pharmaceutical products, are only a small sample of the advantages provided by the cooperation with the Russian internet giant – Olga Nedeljkovic, the regional director of 516 d.o.o, commented.

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