Three months prior to the application of the new Law on Personal Data Protection, SHARE Foundation asked 20 companies from around the world – including Google and Facebook, to appoint their representatives in Serbia. Competent bodies and citizens of Serbia will thus be able to turn to these representatives regarding all the questions in terms of personal data processing.
The new Law on Personal Data Protection, modeled after General Data Protection Regulation (GDPR), stipulates the obligation of almost all big IT companies to appoint their representatives in Serbia.
– Although the business models of these companies are already greatly based on monetization of personal data of their users, and therefore of the citizens of Serbia, too, it seems that they practically still do not have any way to enjoy their rights when it comes to data collected by the most famous companies. Namely, if a company offers products and services in Serbia or if it monitors the behavior of citizens, it must also appoint a representative, i.e. natural or legal entity to which citizens can address regarding their rights of persons to whom data refer. This entity will also cooperate with the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia – the SHARE Foundation says.
They especially cite the examples of Google, Facebook, Amazon and Netflix. As they say, policies of these companies, most of which have their main headquarters in the USA, basically do not observe Serbia as a part of Europe, which results in a situation that the citizens of Serbia do not have their rights on personal data guaranteed at all. On the other hand, if Facebook or Google appoint their representatives in Serbia, it would be more likely for citizens to exercise their rights or initiate proceedings before competent Serbian authorities.
Letters have been sent to the following companies: Google, Facebook, Amazon, Twitter, Snap Inc – Snapchat, AliExpress, Viber, Yandex, Booking, Airbnb, Ryanair, Wizzair, eSky, Yahoo, Netflix, Twitch, Kupujem prodajem, Toptal, GoDaddy, Upwork.