World’s most expensive car exhibited at Geneva car show – Bugatti La Voiture Noire sold for EUR 9.7 million

French supercar maker Bugatti has unveiled the world's most expensive new car, sold to an unnamed buyer for at least EUR 9.7 million before tax.

Ferdinand Piech, grandson of Porsche's founder, is thought to be the buyer.

The exact price is not being revealed, but is thought to have overtaken the previous new car record - about EUR 8 million for a Rolls-Royce Sweptail.

With engine power about 20 times a Ford Fiesta, the car was built to celebrate Bugatti's 110th anniversary, the BBC reports.

Piech is a former chief executive of Volkswagen, which owns Bugatti. However, Bugatti would only say that the purchaser was "an enthusiast of the brand".

Bugatti president Stephan Winkelmann said the La Voiture Noire - The Black Car - combined "extraordinary technology, aesthetics and extreme luxury".

The car has a jet-black carbon fiber body and a 1,500 horsepower 16-cylinder engine.

The Geneva car show is dominated by new electric supercars, but the Bugatti's six exhaust pipes speak to a very different market for power and noise. One motoring journalist said there was something "Darth Vader about it".

Bugatti Automobiles S.A.S

Porsche AG Germany

Rolls-Royce United Kingdom

Volkswagen AG Wolfsburg

Geneva car show

Bugatti

Porsche

Bugatti La Voiture Noire

Rolls Royce

Volkswagen

Ford Fiesta

Rolls Royce Sweptail

Ferdinand Piech

Stephan Winkelman

most expensive car in the world

Darth Vader