Marbo Product extends partnership with Basketball Federation of Serbia

Source: eKapija Monday, 25.02.2019. 09:05
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Nenad Miscevic, PepsiCo West Balkans Commercial Senior Manager, and Dejan Tomasevic, Secretary General of the Basketball Federation of SerbiaNenad Miscevic, PepsiCo West Balkans Commercial Senior Manager, and Dejan Tomasevic, Secretary General of the Basketball Federation of Serbia
Marbo Product, which operates within PepsiCo, has expanded its sponsorship agreement with the Basketball Federation of Serbia by another three years, until 2022, the company announced.

Representing Marbo Product's rich portfolio, the Chipsy brand will be giving support to the best basketball teams of Serbia in the upcoming period under the slogan “Basketball Tastes Better with Chipsy”.

– We have been following the results of Serbian male and female basketball teams all these years with great satisfaction. The Chipsy brand is the star of our portfolio and has stood out in the market in the past few years through campaigns which promote and support the sport. The extension of the partnership of Marbo Product with the Basketball Federation of Serbia is therefore the right thing to do. It is also a reflection of our long-term support to the development of sports and to talented young people and teams who have been at the top of European and world basketball for years. We are convinced that we will be celebrating new successes of our national teams together in the upcoming period as well – pointed out Nenad Miscevic, the Commercial Senior Manager of PepsiCo for the West Balkans and the Baltic.

– We owe a debt of gratitude to Marbo for deciding to extend the cooperation and we sincerely hope that this agreement will be extended as well, once it expires. The Basketball Federation wants to have a large company such as Marbo in its family of friends, and I believe that they are also satisfied with the cooperation with the Basketball Federation – said Dejan Tomasevic, the Secretary General of the Basketball Federation of Serbia.


Marbo Product has been operating within the multinational company PepsiCo since 2008. In the Serbian market, Marbo Product is present through Chipsy, Clipsy, Pardon, Gud, Doritos and Quaker brands. Sports are a very important field for PepsiCo, and the company supports the largest tournaments on a global level. Campaigns aiming at emphasizing the importance of sports in Serbia have been realized through the Chipsy brand in the form of various promotions and socially responsible activities.
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