The investment team of eKapija has analyzed and formed a ranking list of the investments and investment ideas that our users found the most interesting in 2018. The results are very interesting. Some are expected, although there are plenty of surprises too, which is why we’ve decided to share this information with you.
We present the most interesting projects in the TRADE CENTERS
Germany’s Lidl was in the focus of attention almost throughout the year, as it finally arrived to the Serbian market after much expectation and uncertainty regarding the exact dates – first by opening a logistics center and then the first stores as well. Large crowds made the opening very memorable.
The trend of the opening of new trade centers continued. The biggest shopping center in Serbia, Promenada Novi Sad, opened, but possibly the most talked about investments in 2018 were investments in new retail parks. This kind of a facility became a very popular format for traders, and thanks to its flexibility when it comes to the size and the value of the investment, it is increasingly present in smaller towns. New brands were thereby made available throughout Serbia, from Uzice to Zajecar and from Sombor to Leskovac.
This year’s list also features names familiar to eKapija’s readers, such as IKEA, Poseidon Group, Immofinanz, MPC, but also new investors, such as Bermilton Properties, or the Dutch Spar.
Numerous new projects, as well as the completion and the expansion of certain existing facilities and complexes have been announced for 2019, so it is to be expected for the amount of retail space and the number of new retailers to increase. It remains to be seen how the market and the consumers will react, that is, whether the demand will match the supply.
Let’s take a look at the most read articles in 2018.
Germany’s Lidl has kept the top spot
on the list. The company fulfilled its promise and opened 16 stores in 12 towns of Serbia in a single day, October 11
. It immediately became apparent how eagerly consumers had expected the opening of these stores, as they showed up in great numbers, with the interest in various discounts exceeding even the most optimistic projections. In the “first round”, the investment was worth EUR 205 million, which is the investment in the purchase of land and the construction of facilities. A total of 1,500 workers were employed, and 350 of the 1,500 products available at Lidl stores were made in Serbia.
After the initial wave of euphoria, Lidl opened another seven discount stores in two bouts in November.
Before all this, the company opened its logistics center in Nova Pazova
, worth EUR 55 million, in mid-June.