Not for vegetarians – Bavarian butcher opens bratwurst-themed hotel

An innovative German butcher has come up with a novel way of bringing in customers, opening the country's first "bratwurst hotel".

Claus Boebel, a butcher from the Bavarian town of Georgensgmuend, is more than aware that his place won't be the first choice for vegetarians and vegans.

– Polarization is my business model. Either the guests find it cool, or they say 'Never again – he says with a smile.

Inside the rooms, the walls are covered with pictures of sausages and instructions on how to make them.

Guests are greeted with the butcher's assortment of canned sausages as soon as they go to reception.

In room No 1, reserved for hardcore sausage fans, Boebel has hung plastic bags of raw meat and fat - the main ingredients. Even the staircase features the butcher's top-selling meat products.

Behind the marketing strategy is Boebel's belief that in order to differentiate his product from sausages in supermarkets across Germany, he has to offer something more.

– Our principle: Customers should experience the product, instead of just buying some sausages – he says.

The hotel is located on the same plot of land as Boebel's butcher's shop, and he put about 800,000 dollars into renovating the building for guests.

sausage

bratwurst

bratwurst hotel

bratwurst themed hotel

Claus Boebel

Georgensgmuend

Bavaria