Source: eKapija | Wednesday, 21.11.2018.| 09:19
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Serbian teas, prunes and candy soon to be available in China?

(Photo: Jultud/
The China International Import EXPO-CIIE, held in Shanghai, where 172 states from five continents showcased their economic potentials, was very beneficial to companies from Serbia which presented their products at the national stand.

As the Chamber of Commerce of Serbia, one of the organizers of Serbia's presentation in Shanghai, told eKapija, representatives of Serbian companies had over 300 meetings with potential Chinese business partners and made over 30 new business contacts, and it is estimated that the contracted exporting arrangements are worth a total of around EUR 1.5 million.

(Photo: PKS)
Nis-based Yumis, one of the six exhibitors from Serbia, says that the presentation in Shanghai was very significant.

– As we had never been present in the Chinese market, we saw this show as a great opportunity to change that. There was a great interest in our products, and certain categories stood out as the most interesting for the Chinese market. These include soups, bouillon cubes, spices, microwave popcorn and, of course, teas, and the latest product to be included in our offer right before our show, the prune, also got a very positive reception – the company says.

They point out that they have established contacts with potential distributors and that they hope for a successful realization of the agreement.

– If we manage to realize the agreement with China as a new market, it will be a great success for our company – says Yumis, which, in addition to selling its products in the local market, also exports to over 20 regional and world markets.

(Photo: PKS)
Another company from Serbia, Belgrade's Packom International, describes its presentation at the Shanghai fair as an invaluable experience, which has created the possibility of exporting products to the enormous Chinese market.

This company, which produces pressed sugar-free candy with added vitamins and exports them to 35 countries, told us that they had presented JAKE Vitamincandy, a range of sugar-free candy products, at the fair and that the product had been received well.

– We made a large number of contacts, and we have picked two potential clients we might partner with and sign distribution contracts – Packom International says.

At the CIIE show, which aimed to stimulate the import of foreign goods and services to China in order to promote the globalization and the openness of the market, over 3,600 world companies had business talks with around 400,000 purchasers from China.

Branislava Petrovic
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