Rapid growth of online advertising in Serbia – Best sold products include mobile phones, computers, car equipment...

Source: eKapija Wednesday, 24.10.2018. 11:47
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An analysis of the KupujemProdajem portal shows a rapid growth of online advertising in the past five years, especially in the past two, along with the breaking of several psychological barriers.

As said in the press release, over two million ads are active at the portal at the moment. That this is a true explosion of online trade in Serbia is also shown by the fact that the landmark of the first million active ads was reached in 2014, seven years after the launch of the site, whereas the second million took half the time. And the process just keeps accelerating.

– The trend of trade moving online has long since been noticed globally. We now have concrete data showing that Serbia has joined the process and that online trade could be an important factor of the economic growth in the future – stated Bojan Lekovic, founder and director of the KupujemProdajem portal.

– The market in which people trade among themselves is especially vibrant. The best sold products are mobile phones, computers and other electric devices, car equipment, clothes and footwear. Also noticeable are seasonal mini trends, such as the recent increase in the trade of school equipment – Lekovic adds.


With 65 million ads published since 2007 and a turnover of EUR 800 million, KupujemProdajem would be a champion among shopping centers as well.

Around 1.3 million people actively trade on this platform. Since this is the biggest ad portal in Serbia, which accounts for nearly two thirds of all ads, it could be said that all trends apply to online ads in Serbia as a whole, the press release adds.
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